SDR Hero Manifest for Success

This year my partner and I sent out over 12,000 cold emails for myself and for our clients all in B2B sales.

With all the commotion going with paid ads, algorithm changes, IG likes going away etc. . . I figured I'd stick with the one platform that stays the most consistent and the one that requires zero ad spend. Email. Specifically Cold-Email Marketing.

What I've learned from sending over 12k cold-emails to businesses and large organizations is this:


... Don't be lazy. Just because sending an email is free, don't neglect putting some thought into it. Learn the game before you start shooting your shot in the inbox. Or else you'll just be spinning tires and shouting cold-email doesn't work. Just like cold calling and anything else, there is an art to this shit.


... Segmenting your list is key! I used to only segment my list by simply what I was targeting industry-wise. Now I break that down even further to job titles, functions, markets etc. This allows me to personalize my copy much better.


... Less is more. No one wants to read about your companies origins, how much rev. your company brings in, and how you and everyone else has done biz with google and microsoft lol. Keep it short and to the point.


... There are NO magic templates. There is NO one size fits all email. Sending an email is free, which means you have the flexibility to A/B test everything. Write multiple variations of your offer. See which one performs better. No other platform allows you to test campaigns this cheap!


... Lastly, sell the problem and sell the meeting (not a solution) on the initial email.

This is where I see most people go wrong.

That's like going up to a chick for the first time at the bar and asking her if she wants to go back to your place without even getting to know her.

Use cold-email to simply target your ideal prospect, get pass the gatekeeper, and set an appointment with the decision maker. That's how I was able to book 118 appointments for a client targeting property owners/managers, facility directors, and utility directors. and how I repeat these results over and over.